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Manage social media accounts, including content creation, community engagement, follower growth, and social listening to maintain an active and positive social media presence.

Analytics and Reporting: Utilize data analytics tools to track, measure, and analyze digital marketing campaigns, website performance, user behavior, and key performance indicators (KPIs). Provide regular reports and insights to optimize marketing strategies.

Online Reputation Management: Monitor and manage online brand reputation by actively responding to customer feedback, addressing negative reviews or comments, and promoting positive brand sentiment.

Conversion Rate Optimization (CRO): Optimize website design, user experience, and content to increase the conversion rate of visitors into leads or customers. This may involve A/B testing, landing page optimization, and data analysis.

Pay-Per-Click (PPC) Advertising: Create and manage targeted advertising campaigns on search engines (e.g., Google Ads) and social media platforms (e.g., Facebook Ads) to drive relevant traffic and generate leads or sales.

Social Media Advertising and Marketing: Develop and execute social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube to engage with the target audience, build brand awareness, and drive website traffic.

Content Marketing: Create and distribute valuable, relevant, and engaging content such as blog posts, articles, videos, infographics, and eBooks to attract, inform, and engage the target audience and establish thought leadership.

Email Marketing: Design and execute email campaigns to nurture leads, engage with subscribers, and promote products or services. This can include newsletter creation, automated email sequences, and personalized messaging.

Influencer Marketing: Identify and collaborate with influencers or industry experts who have a strong online presence to leverage their reach and credibility to promote products or services and reach a wider audience.